Makeup

1940’s Inspired Makeup Tutorial

The 1940’s era boasted some of the most beautiful hair and makeup styles of our generation. The women of that decade were always keeping up on their appearance and took pride in looking their best. Cosmetics were a part of everyday life, as was fixing the hair into a fashionable style that would enable her to look classy and stylish. If you’ve ever wondered if you could mimic a 1940’s makeup application, it’s very easy to do and only requires a few products to complete the look. We have Beauty Blogger Sarah McCormick on board today to give you the lowdown on how you can get the look yourself at home.

Completed 1940's Popular Cosmetic look

Hi ladies! Welcome to another edition of my tutorial sessions for Lionesse. Today, I am going to be focusing on showing you how you can complete a simple 1940’s cosmetic application, and show you in pictures how simple and easy it is to get the look.

This is what you will need to get the look:

Cosmetics Needed for 1940's Cosmetic Application

  • Liquid foundation – I used Maybelline’s Fit Me Dewy + Smooth Normal to Dry Skin – you can use any brand you like
  • Bright red lipstick – I used BITE’s red
  • Pink blush – Mine is from Sephora
  • A blush brush
  • Transluscent powder/ finishing powder and brush
  • Mascara – Mine is Lionesse’s lengthening mascara
  • Brown Eyeshadow and eyeshadow brush – Mine was a chocolate/suede color mix, but any tan or brown shade will do

Here is how you will get the look:

Step 1: Apply the foundation all over your face in a thin layer, and also blend it out into your neck to give your neck coverage and even tone as well.

Red Lipstick for 1940's Makeup Look

Step 2: Apply a coat of red lipstick to the top and bottom lip. Blot onto a tissue, and apply a second coat to lock in the color. You can use a shimmery or glossy red like I did, or a matte red. It’s all on personal preference.

Pink blush/rouge for 1940's makeup look

Pink blush application for 1940's makeup look

Step 3: Apply a light dusting of pink blush to the apples of your cheeks, but don’t go overboard. Subtle color is more here.

Mascara application for 1940's makeup look

Finished mascara for Lionesse 1940's Makeup look

Step 4: Apply two coats of mascara to the top lash line, and one to the bottom of the lashes.

Brown eyeshadow application for vintage 1940's makeup look

Step 5: Apply your eye shadow to the upper eyelid, sweeping it gently across the lid and avoiding bringing it up past the crease or corer of the eye. Blend well with the brush or your fingertip.

Translucent powder for 1940's Makeup Look

Applying finishing powder for 1940's makeup look

Step 6: Dust your face with translucent or finishing powder, and also dust your neck to set all of the makeup in place for the day and soften the look.

As you can see, it’s a very easy to do look that is typical of the 1940’s look. Usually in the 40’s, women didn’t wear foundation – but they were apt to use cream/creme wafers which were essentially the same thing as foundation.

As an added tip: if you aren’t very skilled at applying eye shadow without obtaining fallout, you can opt to apply your eye makeup first before putting on your foundation and mascara. You can also do a sort of cat eye eyeliner look like I have here, however this much eyeliner was not typical of the 40’s. Mine is my own spin on things to modernize the look.

Complete 1940's makeup look

I hope you have enjoyed this beauty tutorial, and as always, I look forward to completing many more looks for you in the coming weeks!

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